Deep Edge Oak Floating Frame & Box Board Canvas

Hi Karen,

Thank you for your review, though it’s disappointing to see such a misinformed comment about my products, especially as you’ve never purchased them. Comparing handcrafted, bespoke items to mass-produced discount store products shows a misunderstanding of quality craftsmanship and the costs involved in running a small business.

You’ve mentioned £315 for two box canvases and floating frames, which works out to £157.50 per item. (30' x 40')

Let me break down exactly where this cost comes from:

VAT (20%): £157.50 includes VAT, which is £26.25, leaving £131.25.

Shipping Costs: For an item this size, the courier cost is £30, of which the customer only pays £12, leaving the business to absorb £18. This leaves us at £113.25.

Import and Shipping Fees: The shipping and import fees for this item are £35, bringing the cost down to £78.25.

Packaging and Damage Allowance: High-quality packaging, along with a 10% allowance for damage or replacement, accounts for another £15.75, leaving us at £62.50.

Marketing and Overheads: To keep my products visible to customers, £15 is allocated for marketing and advertising, bringing the total down to £47.50.

Labour and Materials: Each canvas is handmade by skilled workers, with fair wages and high-quality materials costing £40 per item. This leaves just £7.50.

Profit and Taxes: Of the remaining £7.50, 25% goes to taxes, leaving a profit of just £5.63 per item.

So, Karen, your claim of “daylight robbery” couldn’t be further from the truth. This price reflects the high-quality materials, bespoke craftsmanship, and ethical business practices that go into every item we produce.

As someone who “seems” to understand business, I invite you to share how you would lower these costs while maintaining the same level of quality, fair wages, and customer service. I’m genuinely curious.

If you’d like to understand more about our products or the care we put into them, I’m happy to discuss further.

Best regards,
Graham
Owner, ACF Canvasses

Thank you Marc. Ill send you a DM - we need to do a zoom interview